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The Intersection of Email Campaigns and Your Website
One of the main reasons companies utilize Omniture, Webtrends, Coremetrics, Unica, ClickTracks or Google Analytics is to track the effectiveness of online marketing campaigns. Fortunately, companies...
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Developing a Digital Partnership
At Lyris, YOU are our number one priority and it’s my role as SVP of customer success to make sure our client service teams are providing the best service and support possible. With the new Lyris HQ...
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Quantifiable Value: Baseline and the Delta Strategy
Since joining the Lyris Team and my last blog on developing a digital partnership, I’ve spent significant time engaging with our customers and learning more about what they value and what they are...
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Yes, You Can Measure Digital Marketing Campaigns
Tina Stewart was recently published in CMO.com read the article: Digitally Connecting Through Surround Sound Marketing During the last year, we’ve seen more B2B marketers get serious about email...
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